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Unit 1 - Mass Media and Communication: Its Importance



Hello Learners, 

In this blog we will see what is Mass Media and Communication. Why it is important in our life. Let us first see what it is.

What is Mass Media?

 “The mass media is a diversified collection of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets.

Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email, social media sites, websites, and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR Codes in outdoor or print media to direct mobile users to a website. In this way, they can utilize the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. Outdoor media transmit information via such media as AR advertising; billboards; blimps; flying billboards (signs in tow of airplanes); placards or kiosks placed inside and outside buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting. Print media transmit information via physical objects, such as books, comics, magazines, newspapers, or pamphlets. Event organizing and public speaking can also be considered forms of mass media.” (Wikipedia)

Mass Media is platform to communicate with mass audience. There are many media through which communication takes place. Social Media is also a part of this communication.
View this below presentation and appear in the quiz and complete the task.


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 Happy Learning!




Comments

  1. Anil parmar6 February 2019 at 22:34

    Very Good

    ReplyDelete
  2. Hema D. Goswami7 February 2019 at 02:19

    Respected mam,
    here is my answer attached with the link
    https://hemagoswami.blogspot.com/2019/01/favorite-mass-media-platform.html

    ReplyDelete
  3. Jyotiba Gohil9 February 2019 at 10:10

    Respected madam ,
    Here is my answer attached with this link :

    https://jyotibagohil24.blogspot.com/2019/01/elt-mass-media-communication-and-its.html?m=1

    ReplyDelete

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